If you are creating a real estate marketing plan and are looking for new ideas, there are many that you can consider. Finding the right tips for marketing real estate can help you create listings that attract large numbers of buyers or renters. There are a number of quick tips that you can consider that will boost your real estate marketing plans.

Real estate marketing can be very time consuming and complicated, but we make it easy! Contact us to learn more about having Rental Experts take care of all your real estate marketing needs.

Market Online

A study done by the National Association of Realtors has found that 92% of buyers will use the internet to look for a house. This is a large percentage and you need to ensure that they see the listing that you have. Establishing a presence online is essential if you want to sell homes. There are a number of ways to do this, with the most important being to have your property listed on our website.

You should also place your listings on a number of third party online real estate websites. There are also certain websites like Zillow that help you generate leads for your listings. Of course, you need to read all of the terms for these websites because they generally charge a commission on the profits you generate.

Create The Best Listings

It is important that you consider all aspects of the listing you are creating as part of your marketing strategy. You need to use language that grabs your potential buyer and makes them want to see the property. A good tactic to use is to appeal to the emotions of your potential buyer. Using keywords that paint the picture of the life they could have in the house is as important as the facts.

You also need to ensure that you have pictures in your listing and that they are taken well. A listing with no picture or only a picture of the outside of the property is less likely to get viewings. When taking pictures, you need to ensure that the lighting is correct and that you do not make the rooms look too small.

If you’re not sure about how to make your listing stand out, just let us handle all the hard work!

Use Social Media

Many people do not realize that social media is a powerful tool they could be using for their marketing. Having a good presence on social media allows you to interact with potential buyers. You can also use social media to list your properties.

Social media platforms such as Facebook will have groups that you can join for people looking for properties in certain areas. The people in these groups will often post information about the house they are looking for and you can provide listings that match this. You can also post the listings you have and get in contact with any interested parties.

There are many real estate marketing tips that you should know about which will put you ahead of your competition. Making the most of the internet is the most important with the use of websites and social media. You should also ensure that the listings you create appeal to the emotions of your potential buyers and provide them with the facts they need.

Want help with your real estate marketing? Contact Rental Experts today!

Do you have a property that you want to rent out to tenants? If you do, you may not want to manage the property on your own. You should have a better experience if you use a property management service for your rental.

Here are a few of the perks the right service can offer.

Property Management Services Can Find You Tenants Quickly

When you don’t have a tenant in your property, you’re losing money. The longer you go without a tenant, the more you’ll lose. Thankfully, property management services specialize in finding tenants right away.

If you work with the right service, you will be able to find trustworthy tenants right away. Let them know you need a tenant for your building, and they’ll find someone for you. They’ll also help you to set the ideal rental rates for your property.

Property Managers Can Save You Time And Money

Managing a property can be incredibly difficult. A lot of people underestimate how costly renting a property out to tenants can actually be. The tenant may be paying rent each month, but you’re still the one that is responsible for keeping the property in good condition.

When you work with a property management company, you’ll be able to pay them to handle all of these things for you. When all’s said and done, this will save you both time and money. Your property won’t be something you have to work on anymore; it’ll become a passive source of income.

Property Management Companies Can Keep Your Tenants Happy

If your tenants are unhappy with the way you are managing your property, you could wind up with a bad reputation. They may even choose to leave the property when their lease is up.

Property management companies will make sure your tenants stay happy. If any of your tenants has a complaint, they will work to resolve the issue in a timely manner. You don’t want to have dissatisfied tenants in your property. When you work with the right service, you’ll know that your tenants have exactly what they need.

They Can Screen Tenants For You

Having a bad tenant living in a property you own can be a nightmare. You don’t want to have to evict one of your tenants; eviction procedures can be incredibly costly. Property management companies have tenant screening procedures. They’ll take sure that the tenants you select will obey rules and pay their rent on time.

A problem tenant can cause all kinds of headaches for you. Make sure you rent your property out to the right person or people. Work with a service that will screen tenants for you. Screening can rule out the bad apples.

It doesn’t always make sense to manage your property on your own. If you use a property management service for your rental, you’ll be able to take care of your property and keep your tenants happy. You’ll have a more positive experience as a landlord.

So you’re considering renting out your home. You have fixed the foundation and repaired some cosmetic damage, but is it really going to be enough when you decide to rent out your home? Whether you are new to renting or have a few years of rental experience under your belt, chances are you may miss these steps that cover you and your renter.

What’s your Worth?

Consider whether or not to remove the appliances and valuable furnishings from the home. Whether you are providing a fully-furnished or a semi-furnished home, you want everything to be working properly for the next tenant. Keeping appliances may give you the opportunity to raise the renting price a bit, but keep in mind that these household appliances may need fixing or replacing from time to time. If you fail to remove broken items or fix them in time for the next rental, the home will decrease in value more than if they were not there in the first place.

Know Your Value

Before you put your home on the market, study the properties in the area to determine the average value and monthly costs. After gathering this information, you’ll want to highlight these exceptional features to help up-sell your property. Believe it or not, March through August are the most attractive months for renters!

Keep in Touch with your Insurance/Mortgage Companies

It is imperative to let your insurance and mortgage companies know that you are considering renting out your home and that you are no longer residing on the property. Once they are aware of your current rental situation, you will be handed a mortgage-as-landlords agreement and form then you will switch your insurance policy to landlord property insurance. You will then be covered for any damage including fire, natural disaster, and tenant negligence.

Maximize your Marketing

In order to gain exposure you need to lengthen your marketing reputation. Branch out and give your name some meaning. A qualified property management agency will lead you in the direction to find reliable tenants. While you can market your rental property on your own, you may not be familiar with the technical aspects of this intricate system, which can detract from gaining tenants.

A Clean Home is a Happy Home

A complete inspection and cleaning is necessary for any landlord ready to rent their home. Whether it’s as simple a task as painting a few walls, or it’s rebuilding a water damaged wall, you must consider that an aesthetically pleasing home is going to appeal to your potential renters rather than one than they might have to be responsible for the maintenance of.

The Mean Screen

You are the landlord and property owner; therefore, you have the ability the screen your potential tenants. A simple application will determine their references and employers. You have the ability to request tenants’ social security numbers to check for fraud and possible criminal records. Again, consult a qualified property management agency that will guide you through this detailed process with their knowledge of legalities on the technical matters.

Don’t manage it alone

If you are considering managing your rental property alone, think again. A reputable property management company will supply all of the legalities for you and your tenants.  This service includes the screening of tenants, IRS payments, rent collection, managing of repairs, and eviction notices, if needed.

Welcome to the Management Experts blog! Here we will provide you with news, tips, and other information to help landlords have a worry-free experience. Today, our focus is going to be on maximizing the value of your rental property. A higher value means you can command a higher rent, which means more money for you. There are many ways to go about this process, and here are just a few.

Clean!

This is one of the most important things you can do to help demand a higher rent. Take the time to clean your property from head to toe, presenting a livable appearance. If a potential tenant sees a lot of filth and grime, it says a lot about you as a landlord and not only will lower the rent they’re willing to pay but also potentially drive them away altogether. Take the time to have carpets professionally cleaned, walls and floors scrubbed along with the bathrooms.

Fresh Paint

If some of the paint is starting to look faded and worn, don’t hesitate to apply a fresh coat. It is also important to make sure the front door is freshly painted as well. The entryway to your home sets a powerful first impression, so making sure that everything looks fresh and new will go a long way towards your ability to command a higher rent.

Kitchen and Bath

Making the kitchen and bathrooms look spectacular will go a long way towards maximizing your return on investment. Updating these two areas will not only increase the rent you can command, but also boost property value significantly. In fact, kitchen and bath renovations yield some of the highest returns on investment for the cost, which can be incredibly useful if you decide to sell your home outright at a later date.

Even if you are not renovating, make these two areas the focus of your cleaning and other home improvement efforts. You will see much greater returns for your time and money here than the bedrooms or living room.

Landscaping

Another way to boost the value of your rental property is to invest in landscaping. Enhancing the curb appeal of the property can help you command higher rents than properties without any landscaping work at all (all else being equal). Do not underestimate the value of this curb appeal! What future tenants see from the outside will set their expectations going forward, and if their expectations are low, so too will their price tolerance be on rent.

Repair or Replace, but Don’t Cover Up

If there is any visible damage – cracked flooring, holes in the walls, broken appliances, or something similar, then take the time to repair or replace that damage. If you attempt to cover up damage using a rug, painting, or other cover-ups do not be surprised to hear back from angry tenants down the road. While it may be tempting to try to avoid the expense altogether, this will come back to haunt you. Invest in repairs ahead of time and your tenants (and checkbook) will thank you for it later.

There are many ways to improve the rental value of a property, and these are just a few of the possible options. There are many other ways to improve how much you can command as well, but these should get you started. If you have any questions or want more advice, do not hesitate to get in touch with us!